Social Media Disruptor 


Our new Social Media Disruptor will be responsible for leveraging Wayfarer’s available assets to market the brand across social and digital platforms - forwarding a shift away from ‘Wayfarer promoting content’ to ‘content promoting Wayfarer’ and participating in the future of Wayfarer’s success as the company evolves.

Candidate must be born innovator and have a passionate command over the convergence of digital/linear content and social media. This includes ample experience strategizing and executing on paid, earned and owned tactics in an effort to drive buzz, create demand, and reduce churn.


  • Develop, lead, and execute social media marketing campaigns that forward our Content Marketing initiatives in order to serve the needs of the company and strengthen the relationship with our audience.
  • Lead day-to-day communication with partners yielding a mutually beneficial promotional exchange on a daily basis.
  • Provide social liaison to Distribution team, managing cross-promotional efforts with platforms and partners while leveraging insights about fan behavior to inform the approach.
  • Act as a proactive partner to the Content, Content Marketing, Public Relations, Media, Research, Legal, Design, and Video Production, and Viewer Experience teams.
  • Track benchmarks and set campaign KPIs.
  • Lead the development of paid social strategy in consultation with the internal Media team to execute against each campaign’s goals.


  • Genuine desire to impact the people and world around you substantially.
  • 2-3 years social media marketing experience.
  • 1 - 2 years Paid Performance Media experience.
  • Insatiable passion for emerging media and all things social.
  • Strong command of social platforms, popular listening tools, and industry-standard publishing tools.
  • Strong command of the digital PR, content syndication, and influencer marketing spaces.
  • Tested ability to collaborate across disciplines.
  • Obsessive attention to detail.
  • Ability to thrive in a fast-paced environment.
  • Remarkable presentation and organizational skills.
  • Excellent work ethic and a positive, can-do attitude.
  • Ability to think quickly on your feet, and stay calm under pressure around celebrities and talent.
  • Graphic design with an eye for detail.
  • Aptitude for writing.
  • SEO and content marketing comprehension.
  • Social advertising experience.
  • Oversee social media interns.


  • Experience managing a small team.
  • Experience working at a digital, broadcast or premium TV network.
  • Existing relationships at key social platforms.

Job Type: Full-time

Required experience:

  • Social Media: 2 years
  • Marketing: 2 years