sam baldoni

Board Director; Wayfarer Foundation

Vice President, BrandPartnerships; Wayfarer Entertainment


Sam Baldoni is the Vice President, Brand Partnerships and Executive Producer at Wayfarer



A marketing visionary, Baldoni has enjoyed a long and successful career in the entertainment

industry. He is widely known as one of the founding fathers of the multi-billion dollar product

placement business in the film and television industry. Baldoni launched Baldoni

Entertainment while lending his advertising and product marketing expertise on Steven

Spielberg’s Gremlins. The company quickly became the most profitable product placement

company in the entertainment industry, and worked on nearly every major feature film with

every major studio. Baldoni also successfully incorporated product placement into television

and worked with all of the major networks, along with leading production companies such as

Spelling Entertainment where he and Aaron Spelling ultimately founded, a

premiere digital platform that introduced consumers to click and buy technology enabling them

to take a virtual tour of their favorite shows where they could click and instantly buy the

products they desired directly from the website. Baldoni’s innovation and expertise also led him

to invest in and build SJS Hippo Animation, the premiere and leading animation studio in



Baldoni began his professional career in government, serving as a legislative assistant to a U.S.

Senator from Indiana. Always active in his community, he has served as chairman and board

director for the Medford Schools Foundation in Medford, Oregon, member of the Medford

School Board’s Budget Committee, and as a committee member of the Young President’s Group

at City of Hope, one of the nation’s leading institutions for the treatment of cancer, AIDS,

diabetes and other life-threatening diseases.


Baldoni resides in Los Angeles.