Board Director; Wayfarer Foundation
Vice President, BrandPartnerships; Wayfarer Entertainment
Sam Baldoni is the Vice President, Brand Partnerships and Executive Producer at Wayfarer
A marketing visionary, Baldoni has enjoyed a long and successful career in the entertainment
industry. He is widely known as one of the founding fathers of the multi-billion dollar product
placement business in the film and television industry. Baldoni launched Baldoni
Entertainment while lending his advertising and product marketing expertise on Steven
Spielberg’s Gremlins. The company quickly became the most profitable product placement
company in the entertainment industry, and worked on nearly every major feature film with
every major studio. Baldoni also successfully incorporated product placement into television
and worked with all of the major networks, along with leading production companies such as
Spelling Entertainment where he and Aaron Spelling ultimately founded AsSeenIn.com, a
premiere digital platform that introduced consumers to click and buy technology enabling them
to take a virtual tour of their favorite shows where they could click and instantly buy the
products they desired directly from the website. Baldoni’s innovation and expertise also led him
to invest in and build SJS Hippo Animation, the premiere and leading animation studio in
Baldoni began his professional career in government, serving as a legislative assistant to a U.S.
Senator from Indiana. Always active in his community, he has served as chairman and board
director for the Medford Schools Foundation in Medford, Oregon, member of the Medford
School Board’s Budget Committee, and as a committee member of the Young President’s Group
at City of Hope, one of the nation’s leading institutions for the treatment of cancer, AIDS,
diabetes and other life-threatening diseases.
Baldoni resides in Los Angeles.