As EVP of Creative, Farhoud sets and executes Wayfarer’s overall creative vision across feature film, documentary, series, and commercial content, further strengthening the company’s mission to create entertainment that compels social change.
At his core, Farhoud is passionate about storytelling that entertains, educates, and inspires. He also believes in the transformational power of empathy and shared human experience to heal the political-social divide of the present day.
Mostly recently, Farhoud directed and executive produced several episodes of Wayfarer’s flagship series, My Last Days. He received a Television Academy Honors Award, Muse and Clio for his work on the series. Farhoud also executive produced and wrote Man Enough, for which he received a Telly and Adweek Arc award, and created Project Upgrade, an unscripted series featuring YouTube stars, The Merrell Twins, as they set out to design and build a new consumer product with the help of successful female mentors.
Farhoud serves as a board member of the Wayfarer Foundation, The Muslim Public Affairs Council, as well as Loyola Marymount University’s Business School A-LIST Marketing Pathway, where he teaches a course on Branded Content for Social Impact.