Elena has spent nearly two decades developing projects and leading teams at agencies like Leo Burnett, Havas, R/GA and Energy BBDO, where she produced the Cannes winning brand work for Bayer Aspirin's HeroSmiths campaign.
Starting her career on the television side at Oprah Winfrey’s 1989 Women of Brewster Place series, Elena has since worked on everything from big VFX ads for Verizon, to financially lean slice-of-life documentaries for Quaker and Flintstones.
Along the way, she’s spent of time in pure-play digital, building sites, apps, and games and more experiential work for Sprint, Samsung and NASCAR. Her dedication to impact storytelling, combined with her creative approach to production, has placed Elena at the crossroads of advertising, entertainment and brand-building content.
As Executive Producer of Brand Content and Commercials at Wayfarer Entertainment, Elena is continuing to blend illuminated storytelling with brand content and commercial entertainment.